Modern Agriculture Platform (MAP)

The Syngenta Group China MAP and Digital Agriculture leverages Sinochem Agriculture Holdings as its operational platform, promoting the Modern Agriculture Platform (MAP) model. Positioned as a “agricultural whole value chain co-creation and shared-service platform”, MAP aims to bridge the gap between the trade-up trend in consumption and the needs of new farmers. MAP supports growers and food value chain partners by offering comprehensive services that combine online and offline elements and cover the entire agricultural production and sales process. With nationwide MAP technical service centers and demo farms, the MAP business promotes advanced technology applications and production trustee services. By establishing grassroots Mapper teams, MAP integrates and emphasizes "good seeds + good methods" as the core of its complete planting solution. MAP's digital agriculture systems have been developed and implemented, alongside MAP beSide, a quality control and traceability system that ensures high-quality agricultural products. MAP is committed to helping farmers sustainably cultivate premium crops at better prices while connecting the agricultural and food value chains. This approach helps farmers increase their income, boosts industry efficiency, and ensures consumers have access to safer and higher quality products, ultimately leading the way in agricultural modernization and digital innovation.